WHO, TYLER?

Three men in a park setting. One man is sitting on the ground next to a camera tripod, wearing a red shirt, patterned pants, and a cap. Another man stands on a ladder, holding a camera, wearing a white shirt and shorts. The third man walks in the background, dressed in dark clothing. There is a bench, a park lamp post, and trees in the background.
Person wearing a yellow Los Angeles Lakers jacket, showing their chest with tattoos of a large hand and stylized text, holding open the jacket to reveal the tattoos.
A vintage gray sports car parked in front of a white building with a blue stripe.
A young man breakdancing in front of an audience at an indoor location, performing a move with one hand on the ground and legs extended, while his friends watch and cheer.
A man stands at a Chevron gas station during nighttime, next to a black vintage car. The station is lit with many lights, and the surrounding area features some trees and illuminated signs.
A man stands between two cars with open hoods on a residential street, suggesting they're being inspected or repaired.
Two men smiling and standing close together indoors, one with his arm around the other's shoulders, in a festive setting with a green wall and a chandelier above.
Four people riding bicycles and an ATV on a paved outdoor area with power lines and a bridge in the background.
Silhouettes of tall palm trees against a light sky.
A woman getting a tattoo on her upper arm with two smiling tattoo artists, one of whom is making a peace sign while the woman is covering her eyes with her hand.
Studio setup with pink lighting, featuring vintage computer monitors, gaming shoes, and a small toy figure, against a pink backdrop.
Close-up of the front of a white Mercedes-Benz car covered in soap suds, with the Mercedes logo on the grille and a Mercedes-Benz emblem on the hood.
A man standing on an outdoor basketball court with camera equipment, including a tripod, a camera, and a monitor, during daytime. A basketball is on the ground in the foreground, and a basketball hoop is in the background surrounded by trees.
A young man with short hair holding a basketball, standing in front of a large screen displaying a colorful, stylized eye illustration.
A pair of white and blue Adidas sneakers hanging from the interior roof of a car, with the car's tan leather seats visible below.
Large crowd of protesters marching on a city street holding signs, with palm trees and tall buildings in the background.

RURAL ROOTS, GLOBAL REACH.

“I was born and raised in a small rural town in Alabama, but now I live in Los Angeles where I work as a Product & Experiential specialist connecting sport, fashion, music and automotive to the next-gen consumer.”

Ty’s work, both personal and commercial, often recite themes surrounding purpose & community - finding context through self-expression, education, and innovation.

With 14 years of experience, he has worked for Complex Ntwrk, Jordan Brand, Adidas and Highsnobiety, to name few. Ty also owns an automotive brand called dtlrs, a classic car paint care company based in SoCal.

Let’s chat

ClienT: Adidas
Client: Comple Ntwrk
Client: Jordan Brand
Client: Prime Video
Black silhouette of a cat with pointed ears, sitting upright, facing forward, against a plain white background.
Black Under Armour logo with the brand name below on a white background.
Black and white graphic with the phrase 'High Society' in bold capital letters and a line underneath.
Client: Nike
Client: NBA
Client: F1
Client: Ray-Ban Meta
Client: Google
Street newsstand with posters and graffiti, covered by a green and white striped awning.

STRATEGY SERVICES

Strategy is where all the necessary parts collide to harness the power of building and driving more sustainable shopping, businesses and workflows.

  • Through data and insights, Ty helps brands understand their products, consumers and their behaviors to inform everything else.

    • Brand Positioning

    • Brand Tool-kits

    • Consumer Personas + Journeys

    • Pitchback Support

  • Through content strategy, Ty creates a problem solving vehicle that helps innovate and enrich connection across online and offline communities.

    • Social Ecosystems

    • Influencer & Creator Strategy

    • Social Analysis

    • Content Innovation       

  • Real-time feedback is always more valuable than likes, clicks and impressions. How does the consumer actually feel about their products?

    • Data Strategy

    • Consumer Tracking

    • Social Listening

    • Consumer Surveying  

A collection of green and blue Adidas-branded sports equipment, including a dirt bike, skateboard, hoodie, cap, and car, all branded with Adidas logos.

CREATIVE SERVICES

Consumers demand transparency, frequency, integrity, and mutual respect of a two-way dialogue in their passions, products and retail experiences. 

  • Thriving on passion and fueled by performance:  Ty is a builder and creative across Copy, Art & comms design. 

    • Creative Platform

    • Visual Identity & Design

    • Campaign Creative (Copy, Art)

  • From building creator programs to managing social talent, always on, franchise and episodic social is at the center of everything he does.

    • Creator Collaboration

    • TikTok/Reels/Shorts

    • 3D Consulting      

  • Ty builds and pilots on-going experiences that consumers can participate in real-time. An entry point that isn’t solely “pay to play.”

    • Brand Event Activation

    • Social Experiences / Workshops

    • AR/VR Stunt Activations

EXPLORE WORK