who tyler?

Changing the Narrative One Brand At A Time

A hybrid born out of strategy and creative, to help brands bridge the gap between social, product and real-world solutions.

“I was born and raised in a small rural town in Alabama, but now I live in Los Angeles where I work as a Social & Product specialist connecting sport, fashion, music and automotive to the next-gen consumer.”

Ty’s work, both personal and commercial, often recite themes surrounding purpose & community - finding context through process, education, and innovation.

With 13 years experience, he has worked for Complex Ntwrk, Jordan Brand, Adidas and Highsnobiety, just to name few, helping them build sustainable creative and products to enrich their connection with diverse audiences.

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STRATEGY SERVICES

Strategy is where all the necessary parts collide to harness the power of building and driving more sustainable shopping, businesses and workflows.

  • Through data and insights, Ty helps brands understand their products, consumers and their behaviors to inform everything else.

    • Brand Positioning 

    • Brand Programming

    • Brand Tool-kits

    • Custom Research + Surveying

    • Consumer Personas + Journeys 

  • Through social strategy, Ty creates a problem solving vehicle that helps innovate and enrich connection across online and offline communities.

    • Organic + Paid Social 

    • Influencer & Creator Strategy 

    • Competitive and Category Analysis

    • Channel Innovation 

    • Social Ecosystems           

  • Real-time feedback is always more valuable than likes, clicks and impressions. How does the consumer actually feel about their products?

    • Testing Strategy

    • Brand Health Analysis 

    • Measurement Strategy 

    • Performance Modeling

    • Social Listening          

CREATIVE SERVICES

Consumers demand transparency, frequency, integrity, and mutual respect of a two-way dialogue in their passions, products and retail experiences. 

  • Thriving on passion and fueled by performance:  Ty is a builder and creative across Copy, Art & comms design. 

    • Creative Ecosystems 

    • Visual Identity & Design Comms

    • Campaign Creative (Copy, Art) 

    • Brand Personas & TOV

  • From building creator programs to managing social talent, always on, franchise and episodic social is at the center of everything he does.

    • Creator Collaboration 

    • Creator Management 

    • TikTok/Reels/Shorts            

    • 3D Consulting       

  • Ty builds and pilots on-going experiences that consumers can participate in real-time. An entry point that isn’t solely “pay to play.”

    • Event Activations 

    • Social Experiences 

    • Workshop Programs 

    • AR/VR Stunt Activations